Red Front logo

Feeding your community for fifty years

The robin in black and white, a basic logo for everyday needs.

Identity design & branding

In 2008, I got to participate in an academic marketing proposal for Red Front, a family-owned grocery store in Harrisonburg, Virginia. My role was branding and identity design— I started by asking what is a red front? After considering some of the usual suspects, it came to me that an enduring symbol of parental nurturing might be appropriate.

Red Front has a lot invested in their existing logo, so it’s not surprising that they didn’t adopt my design. I still think it’s a pretty sharp graphic, and you can click through various iterations below.